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Ethical search engine optimisation

The basic rules of ethical search engine optimisation are:

Make pages for users,
not for search engines.

Don't deceive your users, or present different content to search engines than you display to users.

Avoid tricks intended to improve search engine rankings. A good rule of thumb is ... to ask, "Does this help my users? Would I do this if search engines didn't exist?"

(from Google's webmaster quality guidelines.)

We use a proven process to find the right search engine niche for you, help you identify content that matches your target audiences needs, and build a highly usable site that both users and engines like.

We won't trick users or engines - the only visitors you should aim to have on your site are those you can help.

The result?
Increased volumes of highly targeted traffic, and therefore higher conversion rates for your business or organisation.



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Products and services

All our solutions are tailor-made.

We integrate modular components for common site features - which ensures great value and cost-effectiveness for you.

Services include:

  • Hosting & email set up
  • Visual design (look & feel)
  • Interaction design
  • Content analysis
  • Content definition
  • Copy-editing and proof-reading
  • Database design and implementation
  • Ethical Search Engine Optimisation



Modular components
Some of the solutions we and our partners have developed have significant generic appeal, and these can be deployed with levels of customisation from the basic to sophisticated - offering you value for money plus 'tried and tested' reassurance.


Email newsletters - content and lists management system.
A fantastic tool for relationship marketing:

  • keep your brand front-of-mind for your clients and prospects with up-to-the-minute information and offers
  • Sort your contacts into different streams to determine who gets what information, and when
  • Process your content in real-time through an internet interface
  • Use newsletter templates customised to your site's look and feel


Workgroup document management
Secure online document management system:

  • Work from anywhere - employees, clients, prospects
  • Allow clients and prospects access to working documents
  • Decide and assign who can see or edit documents
  • Overcome bandwidth restrictions on mailboxes
  • Version control facility - keep and compare document versions
  • Save £££s on couriers
  • Protect work with secure remote servers
  • Peace-of-mind with automated back-ups


Online calculators
Smart tools for consultants'-type sites:

  • encourage online interaction with your brand
  • demonstrate your ROI to prospects
  • differentiate your company from your


Members Locator
For organisations with a professional membership:

  • locate your nearest practitioner
  • offer web promotion for your members
  • increase your visibility - great entry page for search engines
  • Use the Members Area option to get members to input their own changes and lessen your administration costs
  • Secure administrators area to input changes

Optional Members area, individual secure access
Can use Access database
Back-up, download and difference-only report - maintenance package.


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