Trinatours Ltd: smaller egos bring great results
Despite initial reservations over the wisdom of a post-boom
investment in e-business, Trinatours site shows how successfully
customer-focused values can be transposed into the virtual
world. Incredibly content-rich, this site puts all Trinatour's
large database of rapidly changing information at the fingertips
of its B2B partners worldwide.
Established over 30 years with an international presence,
Trinatours was a successful and popular company in its market,
notable for its refusal to jump on the internet bandwagon
during the early boom.
Consequently, at our first meeting, still in the aftermath
of the internet bubble bursting, we met with a very sceptical
"We have a passionate approach and forthright management
style. What we liked most about Sodabyte was that they listened
to our needs and were down to earth. One of the biggest
issues with web agencies is that they are too egotistical
- we didn't ever feel that with Sodabyte."
- comments Brendan Rayment, Marketing Director.
Heavy duty database with great ease-of-use
Our initial meeting immediately showed Trinatours required
a heavy-duty 'back-end' - the site would depend on the successful
deployment of a large database to provide the plethora of
information on package holidays, hotel rates, car hire, flights
and other travel services Trinatours provides to tour operators,
travel agents, cruise operators and subsidiaries.
Reviewing the amount and quality of information to be provided
by the site, we saw it would not be a 'quick kill' project,
and proposed a two-phased longer-term implementation.
Phase I was the public-access part of the site, which marketed
Trinatours services but still relied on the existing back
office infrastructure for distributing product and price information.
The look and feel was designed to dovetail with the new brochure,
and also to be extended in Phase II.
Phase II included extensive scoping and database design,
with the implementation of a content management system, which
enables Trinatours to insert all their information in one
unified format into the site's database.
Successful implementation reinforces brick and mortar
Completed in March 2004, Trinatour's constituent partners
can now login for information they would previously have needed
to call or email for. A newsletter and contact management
system provide a cost-effective marketing channel for Trinatours
to distribute agent-specific news and product information,
replacing more costly paper and post distribution.
An effective Information Architecture with clear and easy-to-use
navigation and interaction sequencing ensures that Trinatours
e-business extension retains all its user-friendly and customer-focused
"The results were fantastic - we achieved everything that
we set out to in terms of an effective sales and marketing
tool that is accessible to our partners" adds Brendan Rayment.
"Our clients use the website and really love it. We would
have no hesitation in recommending Sodabyte to others."
We can help you gain new customers and prospects.
To find out how, call Siobhan on 020 8257 3445 or email