RowlanDavies Associates - Our Clients told us to
developed RDa's site to a content-rich formula, based on testimonial
feedback which all pointed to the great time-savings RDa's
training invariably generates. Content-rich and search engine-friendly,
the site has been a great tool for generating and converting
Good marketing practice
Back in May 2002, we designed a very simple site structure
for RDa, and persuaded them to supply the kind of content
a B2B, services company's website needs to overcome the biggest
obstacle to sales - trust.
This meant getting client testimonials and case studies for
all RDa's major clients.
"Siobhan was pretty forthright when it came to the site
content. Although gathering the information was a task I
knew I should have undertaken for general marketing purposes
some time ago, this was the fillip we needed to round up
our testimonials and write our case studies.
Our previous site was very basic and didn't have any professional
veneer. The new site surpassed our expectations, and we
know from feedback it has helped get us through many 'first
rounds' of screening from our B2B prospects."
- Ted Davies, Managing Director
More please! - new content and search engine marketing
A year later, RDa approached us to see if we could help them
attract new leads through search engine marketing.
To make the site more attractive to both search engines and
site visitors, we stressed the important of rich content on
Looking at the valuable information in the client testimonials,
we were amazed by the consistency of feedback - time and again,
respondents stressed the amount of time-saved in routine work
post-training. This set us all thinking of a way to provide
some quick tips as valuable online content.
We introduced a a time-saving tips section to the site and
gave it a blog page facility, so that RDa are able to publish
tips on a regular basis and keep their site fresh.
Then putting together the results of our keyword research
and analysis, we tweaked the copy and navigation of the site
to highlight the keywords and search terms so the site would
easily be found.
Don't change a thing!
By July 2003 we had increased traffic to the site by 200 -
300% per month.
"Don't change anything on my site. Its working really well"
said Ted Davies "…the site is as strong as ever in helping
us through that vital first round of vetting, plus now I
get enquiries 'out of the blue' - just last week The
Independent contacted me…"
We can help you gain new customers and prospects.
To find out how, call Siobhan on 020 8257 3445 or email